CONSUMER'S CHOICEConsumers are the ones who ultimately decide whether or not a business will succeed. Consumers are free to spend their money where they want to, so in the end they have all the power.
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Choice of BusinessBusinesses are free to product what they want, when they want. They can decide their employees, hours, and products/services. There are laws of protection, but businesses can generally operate as they wish.
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competitionCompanies constantly have to come up with new ways to keep their prices low. They also have to create new services and goods to offer people to compete with other businesses.
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innovationFree market economies allow business and people to be innovative, be entrepreneurs, and create new business to offer new services. This creates a constantly growing economy.
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Profit motiveCompanies operate to make money. To be a successful business, they must make more money than they spend. Because they need to make more money, they produce better products and services to get sales.
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